Your Mission
We are looking for a Head of (Growth) Marketing (m/f/d) who is capable of generating high-quality leads to make RobCo the leading SMB automation company in Europe. With over €50 million in funding from renowned VCs such as Sequoia Capital and Lightspeed, as well as top-tier business angels like Daniel Dines and Torsten Reil, we are well-positioned to realize our vision.
Your responsibilities include:
- Develop and execute a multi-channel growth marketing strategy tailored to RobCo’s robotics solutions.
- Own the marketing funnel, tracking key metrics such as lead volume, MQLs, SQLs, customer retention, pipeline contribution, and ROI.
- Lead and optimize paid media campaigns (Google Ads, LinkedIn, display advertising, retargeting, etc.) to drive high-intent traffic and conversions.
- Oversee content marketing, SEO, email marketing, and ABM (Account-Based Marketing) initiatives to enhance lead nurturing and pipeline velocity.
- Partner with sales and customer success teams to ensure seamless lead handoff, customer retention, and alignment on revenue goals.
- Implement and optimize marketing automation, CRM tools, and lead-scoring frameworks to enhance efficiency.
- Leverage data and analytics to measure the effectiveness of growth marketing efforts and continuously
- Build and lead a high-performing growth marketing team, fostering a culture of collaboration and continuous improvement.
- Manage the marketing budget and track ROI of all marketing campaigns and initiatives.
- Stay up-to-date on industry trends and best practices, and make recommendations for new marketing tactics and strategies.
Your Profile
- 3+ years in a commercial leadership role in a fast-paced setting
- Massive drive to make it happen: you’re energy is contagious, and your natural attitude is “Go Go Go”
- Strong leadership and team management skills, with a track record of building and managing high-performing teams to generate high quality and high quantity MQLs every quarter
- Proven experience developing and implementing successful marketing strategies, B2B growth marketing, demand generation
- You’re data-driven and will base your decisions on ROI
- Excellent communication and interpersonal skills
Why us?
- Join us at the forefront of software-defined modular robotics.
- Diverse, responsible, and independent work in a young and dynamic startup.
- Flat hierarchies with an open and direct feedback culture, including 360° development feedback focused on holistic professional growth.
- Access to the startup network of our world-class investors, allowing you to benefit from the experiences of other startups.
- Train at over 7,200 partner studios across Germany for only €30 per month with your subsidized Wellpass membership.
- Flexible working hours, modern office, and the possibility of remote work.
- Regular team events (Game Nights, Ski Trips, and much more) - Teamwork makes the dream work!
- High-end MacBook, Linux or Windows laptop.
Do you share our passion for groundbreaking robotics technology and want to be part of our dynamic growth? You will work on your own projects, implement innovative solutions, and be recognized for your successes!
Apply for this job
About us
RobCo is spearheading a revolution in robotics, empowering businesses to thrive by supercharging productivity and freeing them from labor shortage. We are searching for you to build RobCo into the category-leading robotics company in Europe and the US. We’ve raised more than $50 million from the world’s best VCs, such as Sequoia Capital and Lightspeed Venture Partners and top-notch angel investors such as Daniel Dines and Torsten Reil to achieve our mission.
At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability or sexual orientation. All decisions throughout the recruitment process are based solely on the qualifications, skills, knowledge and experience of the applicants and the relevant business requirements.
