Junior Marketing Communications Manager (m/f(d)
Permanent employee, Full-time · Duisburg
Your mission
The Junior Marketing Manager is a key role within the School Community and will contribute to its onward success and growth. The post holder will work with the Head of Marketing Communications in a collaborative partnership to create an outstanding experience for parents and students throughout every stage of their journey with St. George's.
Specific responsibility will be for the organization, administration, and development of the communication and promotion of the School in order to support and drive pupil recruitment and retention at all levels, through targeted marketing initiatives and activities.
The post holder will be a true ambassador of the School, providing a professional and appropriately targeted approach to the development of links and partnerships with businesses and community contacts - the purpose and aim being to support mutual development and growth while raising the profile and position of the school.
The role will involve the personal interaction with local and regional partners whilst ensuring that the values and educational objectives of the School are fully communicated in a comprehensible and engaging manner and meet with the St.George's values. Due to the International profile of the School, it will be important for the post holder to be fluent in both English and German, in oral and written form.
They will be expected to work closely with the Head of the School as well as building a close working relationship with other members of the School's Leadership Team. It is essential to involve and engage teaching, administrative and other support staff in order to fully inform and involve the whole school community in creating an outstanding experience for all audiences.
Main Responsibilities
- Assist in the development and implementation of the school's communication plan.
- Support the school by overseeing communications, including newsletters and selected parent communications via the school portal.
- Ensure consistent, high-quality visual identity and brand alignment across all customer touchpoints, adhering to parental usage rights.
- Create and publish content for the school, aligned with the overall communication plan.
- Serve as the point of contact for internal teams across the school, media agencies, and publishers.
- Provide timely reports on school marketing initiatives and their outcomes.
- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Collaborate with the team to brainstorm and develop new marketing strategies.
- Upload and maintain any relevant content to local and collaborative folders, be responsible for visual assets.
Media:
- Assist in developing and implementing media marketing strategies that align with business goals.
- Assist in overseeing all school media channels including online display, print, and PR opportunities.
- Manage social media platforms, including content creation, scheduling, and monitoring engagement.
- Identify actionable media opportunities in line with the overall communication plan.
- Collaborate with the team to produce visual and written content that resonates with target audiences.
- Managing paid advertising campaigns across platforms like Google, Facebook, and Instagram.
- Manage the marketing budget, ensuring positive outcomes in brand awareness, consideration, conversion and retention.
- Analyze campaign performance data to measure the success of marketing initiatives and provide actionable insights for improvement.
- Conduct market research to identify trends, target demographics, and emerging media platforms.
- Coordinate with external vendors and agencies to ensure the timely execution of campaigns.
- Support the development and management of email marketing campaigns.
- Help maintain brand consistency across all marketing communications and media channels.
- Stay updated on industry trends and best practices in media marketing.
CRM:
- Develop, refine, and update tools for all customer touchpoints with the school.
- Define tools and KPIs to measure client satisfaction and achievement of objectives.
Events :
- Support on delivering the local event and activation planning in line with the communication plan
- Manage supplier relationships.
- Manage event budget, process and track related bills, liaise with the accounting team when needed.
Your profile
Education:
- Bachelor's degree in business administration, marketing, communications or related field
Experience
- 1-2 years of experience in digital marketing, media, events or related roles (internships or entry-level experience is acceptable)
Skills required
- Strong understanding of social media platforms, digital advertising, and marketing analytics.
- Excellent written and verbal communication and interpersonal skills
- Skilled in writing and editing content with an attention to detail
- Proficiency in Microsoft Office
- Ability to design visually compelling content and manage brand assets using Canva
- Proficiency managing in paid campaigns, understanding audience insights, and optimizing ads for performance on Google Ads
- Expertise in setting up, optimizing, and analyzing paid social campaigns on Meta platforms
Competencies
- Ability to manage multiple projects at the same time in a fast-paced, collaborative environment
- Strong prioritization, organization, and project management skills.
- Curious, creative, analytical and client-centric mindset
- Hands-on and result-driven
- Demonstrates agility and a willingness to achieve high standards of performance
Why us?
The performance of our people is what defines the success of St. George's. Our teams are enabled to take the initiative and encouraged to think and act like entrepreneurs. The multinational corporate environment provides our talented employees with a large area to expand professionally and offers multiple opportunities to enrich their individual mindsets and experiences. By joining us, you will be part of our community life and actively participate in varied projects, allowing St. George`s to continually evolve.
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About us
Join Our Team at St. George’s, The British International School
Discover an Exciting International Working Environment
With campuses located in Cologne, Düsseldorf Rhein-Ruhr, and Munich, we are dedicated to providing an enriching educational experience for students aged 2 to 18.
Since our establishment in 1985, St. George’s has been committed to nurturing students academically, socially and emotionally and helping to reach their potential. We believe in continuous growth and strive for excellence in education. Our schools are equipped with state-of-the-art facilities, a dynamic curriculum, and extensive opportunities for personal development.
More Than a Job
When you join St. George’s, you're not just taking a job; you're embarking on a rewarding career path. We offer:
- Career Advancement: At St. George’s, we value professional development. You'll have the opportunity to enhance your teaching skills and explore different campuses within our network.
- Competitive Compensation: We offer competitive salaries that reflect your expertise and dedication.
- Relocation Support: Our generous relocation package ensures a smooth transition to Germany.
- Comprehensive Training: St. George’s provides an extensive training programme to help you excel in your role.
Our Educational Approach
- Curriculum: Our teaching is anchored in the National Curriculum for England, with a focus on preparing students for IGCSE and the IB Diploma.
- Diversity: Our student body represents over 50 nationalities, offering a diverse and enriching teaching experience.
- Language: English is the primary language of instruction, with all students receiving German language tuition.
- Class Size: With a maximum of 20 students per class, we prioritise individualised attention and support. We offer ESL and SEN support, fostering a collaborative teaching environment.
Our Values
Our values of curiosity, courage, confidence and community guide us in everything we do. St George’s fosters an atmosphere of tolerance and mutual respect, in which each individual is valued. Furthermore, each member of the school community is encouraged to grow and challenge themselves to consistently develop their skills and talents, explore the unknown and aim for excellence.
Safeguarding
St. George’s is committed to safeguarding and protecting the welfare of children and expects all staff to share this commitment. The successful applicant will therefore be subject to enhanced background checks. Furthermore, we are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We look forward to receiving your application.
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Join St. George’s and lead a life that makes a difference.
We appreciate your interest in a role with St. George's, The British International School. In the interest of maintaining a fair and transparent recruitment process, and in order to gather all the background information we require to make a full assessment, please complete the following application form. Should you have any difficulties in uploading your files, please contact us by email at recruitment@stgeorgesschool.com
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