Your role
As a Performance Marketing Manager, you will play a key role in driving our paid marketing initiatives across several European markets. Together with the team you will define and execute effective strategies for SEA and Paid Social, with the outlook of establishing Affiliate, Programmatic and Native Display as a part of CARFAX performance channels, while working on scaling our campaigns through innovative copy, asset and audience management.
Responsibilities:
- Define and implement effective SEA strategies tailored to several European markets to drive revenue and ROI
- Develop bidding-strategies, audiences and keywords within the existing campaign and account structure on Google Ads and BING
- Leverage Performance Max, Demand Gen and YouTube ads
- Plan, execute, and optimize Paid Social campaigns to achieve marketing goals and audience engagement
- Optimize landing pages, ad copy and create assets to drive CTR and conversion
- Conduct A/B tests
- Analyze owned campaign and competitor data to derive insights and recommend actionable improvements
- Work collaboratively with cross-functional teams, including content, design, and analytics, to align campaigns with overall marketing objectives
Your profile
- 5+ years of experience in performance marketing, with hands-on expertise in Google Ads and BING
- A strong, data-driven mindset eager to learn and adapt to new tools, platforms, and strategies in the evolving digital marketing landscape
- Experience in affiliate marketing is a plus
- Strong communication skills and a collaborative approach to working in cross-functional teams
- Business proficiency in English and knowledge of an additional European language, preferably Polish
- Automotive background/passion is a big plus
Why us?
- Work with a purpose and help creating a fair used car market for everyone
- A very pleasant atmosphere in an international team (27 nationalities) - we work together, we win together, no jerks allowed!
- We stand for diversity and inclusion in all its dimensions, we see it as a strength for our teams
- While having a beautiful office in the center of Munich, we offer flexible working options usually in a hybrid setting - join the free CARFAX Office Lunch on our Team Tuesdays!
- Great team events like our famous annual Hike Day and Christmas Party
Our benefits will promote your…
- Financials: Fully company-funded pension plan, life- and occupational disability insurance
- Health: Financial support for sports and wellness activities | Free counselling at life and wellbeing challenges
- Work-life Balance: Flexible and family-friendly working hours | 30 days of annual holiday with additional days off for special occasions and volunteering | The possibility to work from abroad up to 2 months a year
… and many more!
How to apply
Are you ready to disrupt the way Europeans buy and sell used cars?
If so, take a detour from the daily grind and apply today including your CV, salary requirement and earliest possible starting date!
A cover letter is not required, but we are always happy about a few words telling us why our vacancy and company is interesting for you.
A Fair Used Car Market For Everyone.
Apply for this job
About us
CARFAX provides trusted information that helps millions of people to shop, buy, own and sell used cars with more confidence. Our flagship service is our Vehicle History Report, a curriculum vitae for used vehicles to solve the asymmetric information problem in the used car market. Our customers get access to an extensive multinational database consisting of +35 billion historical records related to over 1 billion cars in +20 countries across Europe and North America.
Today, we are a team of 100+ people in six European countries - while retaining a start-up feeling including flat hierarchies and flexible decision-making processes.
