Social Media Manager (all genders)

We are seeking YOU - a SOCIAL MEDIA MANAGER - to lead the strategic planning, creation, and execution of social media campaigns for the Lufthansa Group. You'll manage posts, optimize content, and analyze performance, working with teams and partners to maximize reach and engagement.
What you’ll do:

• Create and manage editorial plans in coordination with our contacts.
• Independently design and further develop social media formats.
• Develop and implement a social media strategy aligned with the brands' marketing objectives.
• Identify trends and innovations in social media to develop new formats and campaign ideas.
• Create and implement posting formats tailored to each target audience and platform.
• Publish and timing of content on all relevant social media channels such as Facebook, Instagram, TikTok, LinkedIn, etc.
• Analyze and optimize campaign performance using reports and insights.
• Carrying out A/B tests to identify the most effective content formats and strategies.

Ihr Profil

What you’ll need:

• Completed studies or training in maketing, communications or comparable qualification.
• Several years of experience in social media design, ideally in an agency or company.
• Experience in social media management, influencer management and content creation.
• Confident in using design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.).
• Creative flair, passion for design and a good eye for detail.
• Ability to work in a team, strong communication skills and the ability to present creative ideas convincingly.
• Experience in working with agile methods and project management tools an advantage.

Oscar Bravo GmbH is a wholly owned subsidiary of Deutsche Lufthansa AG, located in Munich, Germany. As integrated system partner, Oscar Bravo is on a mission to strengthen the portfolio of skills and professionals in the field of digital marketing within Lufthansa Group airlines. Determined to a culture of innovation, Oscar Bravo seeks to create an environment of diverse employees with unique skills, experiences and backgrounds to execute digital excellence with a variety of different minds and makers.